Privacy Policy
Information We Collect
PlainElderCare does not require user accounts or collect personal information. We use privacy-focused analytics (Umami) to understand site usage patterns. This analytics tool does not use cookies and does not collect personally identifiable information.
Advertising
We use Google AdSense to display advertisements. Google may use cookies and similar technologies to serve ads based on your interests. You can manage your ad preferences through Google's Ad Settings. We implement Google Consent Mode v2 to respect your privacy choices.
Cookies
We use a single localStorage item to remember your dark/light theme preference. Google AdSense and analytics may set their own cookies subject to their respective privacy policies.
Data Sources
All elder care data displayed on this site comes from publicly available U.S. government and survey sources (CareScout, CMS). We do not collect, store, or process any personal health information.
Editorial Independence
Content on PlainElderCare is compiled by our editorial team: raw data from the CareScout Cost of Care Survey and CMS (Nursing Home Compare, Home Health Compare) is transformed into readable profiles by our continuous editorial pipeline, validated against the source before publication. The PlainElderCare editorial team, operating under Kiznis Studio, is responsible for editorial standards and corrections. PlainElderCare is an informational resource and does not provide medical, legal, or care advice.
We do not accept payment, sponsorship, or promoted placement from nursing homes, assisted living facilities, home care agencies, or any covered entity. Our only revenue source is contextual display advertising served by Google AdSense — advertisers do not influence which facilities we cover or how we present data, and they do not receive preferential placement.
Third-Party Links
This site may link to other websites. We are not responsible for the privacy practices of third-party sites.
Children
This site is not directed at children under 13. We do not knowingly collect information from children.
Changes
We may update this policy periodically. Changes will be posted on this page.
Contact
Questions? Email hello@plaineldercare.com.
Advertising & Third-Party Cookies
This website displays advertising served by Google AdSense, a service provided by Google LLC. Google AdSense uses cookies and similar technologies to:
- Serve ads based on your prior visits to this website and other sites on the internet
- Measure ad performance and the effectiveness of advertising campaigns
- Detect and prevent invalid traffic, fraud, and abuse
Third-party vendors, including Google, may use cookies to serve ads based on your past visits to this website. You can opt out of personalized advertising by visiting Google Ads Settings.
You can also opt out of third-party vendors' use of cookies for personalized advertising by visiting:
- Digital Advertising Alliance (DAA) opt-out
- Network Advertising Initiative (NAI) opt-out
- European Interactive Digital Advertising Alliance (EDAA) opt-out (EEA visitors)
Cookies We Use
We and our advertising partners may set the following categories of cookies:
- Strictly necessary cookies — required for the site to function (session management, security)
- Analytics cookies — anonymized traffic measurement (Google Analytics, Umami) used to improve content
- Advertising cookies — set by Google AdSense and partner ad networks to display relevant ads
- Functional cookies — remember your preferences (dark mode, language)
You can control cookies through your browser settings or, for EEA/UK/CH visitors, via the consent banner displayed on first visit.
Data Retention & Your Rights
We retain analytics data for 26 months. Advertising cookies follow Google AdSense's standard retention policy.
If you are in the European Economic Area, the United Kingdom, or California, you have the right to:
- Access the personal data we hold about you
- Request correction or deletion
- Object to processing for direct marketing
- Lodge a complaint with your supervisory authority
To exercise these rights, please use the contact methods listed on our Contact page.